• Karissa McEneff

Using Reels to grow on Instagram - Part 2

Updated: Jul 30, 2021

Happy Friday! Hope you had a great week.

This week we're continuing on to Part 2 of my Instagram Reels tips. I'm seeing so many accounts get crazy amounts of reach and new followers just from posting 1 or 2 Reels a week. It makes so much sense to put your efforts into creating Reels so I wanted to share some more tips with you.

How do I get trending music on a business account?

I get this question all the time. If you have a Professional or Business Instagram account you won't have access to the trending music that personal accounts have. You could change your account to a Personal or Creator account but you won't have access to the in-depth analytics that Business accounts get. This makes creating Reels more difficult, but the good news is there are THREE workarounds:

1. Find music on other user's profiles

Browse through Reels and find a song you like. Now click on the bottom of the screen where the name of the audio is. You'll have the option to either save the audio or use it to create a Reel. Saving the music doesn't always work but you should be able to use the audio to create your own Reel. Keep in mind that you can edit in Reels and then save it as a draft if you're not ready to post yet.

2. Extract audio from a video in InShot

If you don't have the InShot app, download it now! I edit all my Reels in InShot before I post them to Instagram. One of the most useful features of InShot is that you can extract the audio from any video and use it in your own video. So what you can do is screen record a video from Reels or TikTok and then upload this screen recording to InShot and use just the audio.


3. Use the approved audio for business accounts

If you have an Instagram business account you may have noticed that you have access to limited songs on Reels. This is music that has been approved for businesses to use. The selection is quite limited and you won't have access to the trending sounds but this is a good option if you are just starting off. I've used these sounds for some of my client accounts and they got strong results.

What should I post?

The most difficult thing about Reels is knowing what to post. I highly recommend you allocate a day to batch film a couple of Reels. You can then save these as drafts in your Instagram Reels and post them whenever your audience is most active.


Here are 6 Instagram Reels ideas that you can batch create in one day:

(I recommend changing your outfit/background for a few of the videos)

If you need any more inspiration you can check out the TikTok videos I share every week on my Instagram Feed, or simply just head to the Reels feed on Instagram. Send me an email or drop me a DM on Instagram if you have any questions about creating Reels for your business.


See you on Instagram,

Karissa


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