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  • Writer's pictureKarissa McEneff

How to grow your business using Pinterest

Today I put the ezine topic to a vote on my Instagram Stories and so many of you voted that you wanted to know more about using Pinterest as a channel for growing your business.

Let me start off by saying that Pinterest may not be right for every business and it really depends on the industry you are in. You should definitely consider using Pinterest to grow your business if you sell products or services in the following categories:

Travel and Leisure

According to Hubspot, twice as many travellers use Pinterest for travel research versus top online travel agency sites.

Health and Fitness

Fitness regimes and healthy habits are a hot topic on Pinterest, especially at the moment with such a big focus on self-care.

Home Interiors, Renovations and DIY

It will probably come as no shock to you that home design is a big topic on Pinterest. Day-to-day related DIY tips and interior design inspiration are among the most searched topics.

Fashion and Beauty

Pinterest's users are predominantly female and as a result, some of the most searched keywords on the platform are related to hairstyles, fashion, makeup and skincare.

Food and Drink Recipes

Can you believe Pinterest has over 23 million recipe posts? Recipes and dining ideas are huge on this platform. Take a look next time you are stuck for something to make for dinner!

Wedding and Events Inspiration

It probably comes as no surprise to you that wedding-related content is huge on Pinterest. Most of us think of Pinterest as a platform where people search for wedding dress ideas, flower arrangements, etc.


I had a call with our Agency Partner Manager at Pinterest this morning and I got some great insights from her. A whopping 55% of Pinterest users come to the platform with the intention to purchase. They use Pinterest as a research tool for making a purchase.

Since March last year, Pinterest has gained 100 million new users.

In order to optimise your presence on Pinterest, it is standard practice that you post just 2 pins per week. It almost sounds too good to be true!

Video content works best on Pinterest and performs almost twice as well as static imagery. Static imagery should always include text in the form of a call to action.

According to a Hootsuite article in 2019 83% of weekly users have made a purchase from a brand based on posts they saw on Pinterest. Facebook and Instagram are overcrowded and there is a lot of noise. Could you be better off spending your time on Pinterest? It's certainly food for thought...

Pop me an email below if you have any questions!


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