Unlock the power of hashtags Here are some tips for optimising the hashtags on your Instagram posts: 1. Use hashtags that your target audience are searching for: One of the most important parts of a winning hashtag strategy is research. Research the hashtags that your competitors and other businesses in your niche are using. Use hashtags that your target audience is likely to search for. For example, I use hashtags like #irishbusinesses #smallirishbusinesses #socialmediadubli